Implementasi Konsep Bauran Pemasaran (Marketing Mix) dalam Peningkatan Daya Saing Mitra PT. Yakult Indonesia Persada Mojokerto, Jawa Timur
Keywords:
Strategi Pemasaran, Marketing MIX, Peningkatan Daya SaingAbstract
This report presents an analysis of the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners. The methods applied in this study include direct observation, interviews with participants, and analysis of related documents. The results of the study indicate that the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners successfully improved students' understanding of the concepts taught, as well as providing new perspectives on the challenges faced in the field. In addition, students' active involvement in field activities helped develop their interpersonal and professional skills. The conclusion of this report emphasizes the significance of the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners as a bridge between theory and practice, and provides recommendations for improving collaboration between educational institutions and industry to maximize the benefits of this program for students.
Kata Kunci: Strategi Pemasaran, Marketing MIX, Peningkatan Daya Saing
References
Oroh, G. J., Nelwan, O., & Lumintang, G. (2023). Penerapan Marketing Mix 7P pada CV. Indocipta Karya Gemilang Leilem. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 11(1).
https://www.liputan6.com/hot/read/5148045/profil-pt-yakult-indonesia-persada-beserta-sejarah-dan-produknya?page=2. (2022, 12).
Sejarah PT Yakult persada dan visi, m. d. (2022, 12). https://www.liputan6.com/hot/read/5148045/profil-pt-yakult-indonesia-persada-beserta-sejarah-dan-produknya?page
Struktur organisasi dan Job description. (n.d.). Retrieved from https://123dok.com/article/struktur-organisasi-pt-yakult-indonesia-persada-cabang.zlvd80ry: https://123dok.com/article/struktur-organisasi-pt-yakult-indonesia-persada-cabang.zlvd80ry
PT Yakult Indonesia Persada. Sistem Distribusi (Yakult Lady). (diakses Agustus 2025). yakult.co.id
PT Yakult Indonesia Persada. Kunjungan Pabrik. (diakses Agustus 2025). yakult.co.id
PT Yakult Indonesia Persada. Karir – profil singkat (berdiri 1990; produksi 1991). (diakses Agustus 2025). yakult.co.id
Yakult Honsha. History – Global expansion (Indonesia commences operations in 1991). (diakses Agustus 2025).
LinkedIn Company Page. PT Yakult Indonesia Persada (perkiraan ukuran karyawan). (diakses Agustus 2025).
Wikipedia (EN). Yakult (strain Shirota, gambaran produk). (diakses Agustus 2025).
Wikipedia (ID). Yakult – Teknik Marketing (gambaran distribusi ke gerai). (diakses Agustus 2025).
Wikipedia Prasasta Arsa (blog). Analisa Marketing Mix Yakult (peran edukatif Yakult Lady). (diakses Agustus 2025)
Kotler, Philip & Keller, Kevin Lane. (2016). Marketing Management (15th ed.). Pearson Education.
Lamb, Charles W., Hair, Joseph F., & McDaniel, Carl. (2018). MKTG: Principles of Marketing. Cengage Learning.
Website resmi PT Yakult Indonesia Persada. (2024). https://www.yakult.co.id
Data observasi langsung saat KKL di PT Yakult Indonesia Persada, Sukabumi, 2024.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
PT Yakult Indonesia Persada. (2025). Sistem Distribusi Yakult Lady. [Online]. Tersedia di: https://www.yakult.co.id
PT Yakult Indonesia Persada. (2025). Factory Visit – Kunjungan Pabrik. [Online]. Tersedia di: https://www.yakult.co.id
Yakult Honsha. (2024). History of Yakult – Global Expansion. [Online]. Tersedia di: https://www.yakult.co.jp/english/
Wikipedia. (2025). Yakult. Tersedia di: https://id.wikipedia.org/wiki/Yakult
PT Yakult Indonesia Persada. (2023). Tentang Yakult. Diakses dari: https://www.yakult.co.id
Yakult Indonesia. (2022). Distribusi Produk Yakult di Indonesia. Brosur resmi perusahaan.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Warta Ekonomi. (2021). "Strategi Distribusi Yakult melalui Yakult Lady dan Penjualan Ritel."
Harian Kompas. (2020). "Mengenal Peran Yakult Lady dalam Distribusi dan Edukasi Konsumen."
PT Yakult Indonesia Persada. (2022). Profil Perusahaan & Program Yakult Lady. https://yakult.co.id
Kotler, P. & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Assauri, S. (2017). Manajemen Pemasaran. Jakarta: Rajawali Pers.
Harahap, D. A. (2018). “Strategi Promosi Yakult dalam Mempertahankan Loyalitas Konsumen.” Jurnal Ilmiah Manajemen dan Bisnis, 19(2).
Suryani, T. (2019). Perilaku Konsumen di Era Digital. Jakarta: Prenada Media.
