Penguatan English Communication Skills untuk Mendukung Digital Entrepreneurship bagi Siswa SMK di Kabupaten Semarang
Keywords:
English Communication, Digital entrepreneurship, business communication, digital marketing, vocational studentsAbstract
This community service program aimed to strengthen English communication competence to support digital entrepreneurship among students of SMK Muhammadiyah Ungaran. The program addressed three main problems: limited English communication skills in business contexts, low competence in presenting, negotiating, and promoting products in English, and limited digital business competence involving digital literacy, digital marketing, and the use of social media. The program employed a participatory practice-based training approach through five stages: preparation and needs identification; English for Business Communication training; Business Communication Skills practice through role play and simulation; Digital Entrepreneurship and Digital Marketing training; and mentoring and evaluation. The materials covered business conversation, self and product introduction, customer handling, product presentation, negotiation, product promotion, digital literacy, digital entrepreneurship, digital marketing, copywriting, and promotional content creation. Evaluation was conducted through pre-test and post-test measures as well as assessments of practical English communication and digital business skills. The evaluation results showed an increase in the participants' average knowledge score from 33.3% in the pre-test to 75.3% in the post-test, representing a 42.0 percentage-point increase. Qualitatively, practice and simulation provided more applicable learning experiences in using English for business communication and utilizing digital media for promotion. The outputs included improved English communication competence, business communication skills, and the ability to produce promotional materials and digital content.
ABSTRAK
Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan kompetensi English communication untuk mendukung digital entrepreneurship pada siswa SMK Muhammadiyah Ungaran. Kegiatan dirancang untuk menjawab tiga permasalahan utama, yaitu keterbatasan kemampuan komunikasi Bahasa Inggris dalam konteks bisnis, rendahnya keterampilan presentasi, negosiasi, dan promosi produk dalam Bahasa Inggris, serta terbatasnya kompetensi bisnis digital yang mencakup literasi digital, digital marketing, dan pemanfaatan media sosial. Pelaksanaan kegiatan menggunakan pendekatan participatory practice-based training melalui lima tahapan, yaitu persiapan dan identifikasi kebutuhan, pelatihan English for Business Communication, praktik Business Communication Skills melalui role play dan simulasi, pelatihan Digital Entrepreneurship dan Digital Marketing, serta pendampingan dan evaluasi. Materi meliputi business conversation, self and product introduction, customer handling, product presentation, negotiation, product promotion, literasi digital, digital entrepreneurship, digital marketing, copywriting, dan pembuatan konten promosi. Evaluasi dilakukan melalui pre-test dan post-test serta penilaian keterampilan praktik Bahasa Inggris dan bisnis digital. Hasil evaluasi menunjukkan adanya peningkatan rata-rata capaian pengetahuan peserta dari 33,3% pada pre-test menjadi 75,3% pada post-test, atau meningkat 42,0 poin persentase. Secara kualitatif, praktik dan simulasi memberikan pengalaman belajar yang lebih aplikatif dalam menggunakan Bahasa Inggris untuk komunikasi bisnis dan memanfaatkan media digital untuk promosi. Luaran kegiatan berupa peningkatan kompetensi English communication, keterampilan komunikasi bisnis, serta kemampuan menghasilkan materi dan konten promosi digital.
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